Oats Everyday is a cross-platform marketing campaign directed at the US consumer. Starting from scratch with brand development, and involving every member of the Suckerpunch team, the 12-month project encompassed strategy, website design, recipe development, food styling, photography, copywriting and social media.
At the heart of Oats Everyday is a collection of original, oat-based recipes, each designed to meet the campaign mandate of showcasing oats as a delicious, healthy and versatile ingredient, to be enjoyed at every meal. Thinking outside the bowl, our in-house culinary team developed and tested over 40 oatrageous recipes in 5 categories – appetizers and snacks; breakfasts; sides, salads and soups; mains; and desserts and baked goods. To accompany each recipe, the team produced beautifully styled still photographs and a short and lively “hands-and-pans” preparation video.
Along with weekly recipe releases, informative blog posts and three successful sweepstakes have brought thousands of hungry consumers to the Oats Everyday website, Facebook page, Instagram feed and YouTube channel.